Our mission: Making sports more human again.
Trait was born out of a desire to help people with a shared passion—running—and the belief that everyone can lead an active life if approached the right way. In an industry that has been stuck in its approach for decades, we saw the opportunity and the need to drive change from within. We believe the offerings in the 'fitness' market are not diverse enough, and something is missing. Something that helps people develop an intrinsically motivated routine. Out of joy, not pressure.
Find greatness.
Our generation needs a new way of looking at Being fit.
Living a sporty, active life has become a moral obligation. Everything is tracked, optimized, and checked off. The fitness industry pushes us to become 'the best version of ourselves,' which implies that our current self is not enough. Social media bombards us with fitness tips, successful routines, and images of seemingly perfect lives. All in all, it's a pretty toxic environment.
Our lives are complex and fast-paced enough.
Our lives are complex and fast-paced enough. Therefore, our approach is different from most sports apps. We want to help you meet yourself with empathy and motivate you to run because you enjoy it, not because you have to according to a training plan.
Trait is training tailored to all your individual needs, traits, strengths, and weaknesses.
For anyone who wants to train differently.
We call that
Sports should once again be more than just another item on our to-do list.
View: Crew you!
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